It's simply the best-made, best-looking, most functional vegan guitar strap available anywhere in the world at the best price. Know also that we've thoroughly considered how this product relates to the world around us, not only by making this strap cruelty free and vegan, but by using 100% recycled seatbelt materials, and making this USA made strap sweatshop free, locally here where we live, in Los Angeles, California. • MFSKU S004